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530 MacDonald Ave. from Vacant to Vital

9/12/2026

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This video shares the vision for 530 Macdonald, the historic former First National Bank building in downtown Richmond. The project is focused on moving the space from vacant to vital by helping activate it as a future home for film, arts, events, local programming, small business activity, and community-driven creative work.
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It’s about more than restoring a building. It’s about bringing new energy to downtown Richmond and creating a space where artists, residents, entrepreneurs, and community partners can gather, create, and build something lasting.
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    Jayson Johnson

    I’m Jayson Johnson, a Richmond-based filmmaker, writer, director, producer, and founder of Strike Five Films. My work focuses on original stories, overlooked characters, comedy, resilience, and the strange ways people find their way forward. Over the years, my short films have screened at more than 90 film festivals and earned multiple awards. I’ve also worked across film, television, and commercial production, including projects connected to ABC, Amazon, Netflix, Discovery, Sorry to Bother You, Blindspotting, and other Bay Area productions. Right now, I’m developing my first feature film, R.O.G.E.R. & Me, a Richmond-rooted comedy about a young Black coder, a live goldfish, and one very bad day. I’m also working to help activate 530 Macdonald in downtown Richmond as a future creative space for film, arts, events, and community work. This blog is where I’ll share updates on the films, the building, Strike Five Films, and the larger creative work I’m building in Richmond and the Bay Area.

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  • About
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