"AIR RANGERS" (2019) - Written/Directed by: Jayson Johnson
Starring: DJ "Dovie" Johnson
Director's Statement: For the "Air Ranger" commercial, I was contracted by the California EPA to create a piece that would resonate with the Richmond, CA community about the importance of clean air. Given the extremely tight deadline, I knew I needed to approach the project in a way that was both impactful and efficient. Instead of attempting to tell a grand, overarching narrative about how clean air affects the entire community, I chose to focus on a more intimate and personal story.
The commercial centers around a young professional who is actively involved in planting trees in his neighborhood. Through his actions, we see the direct impact that clean air will have not only on the community but also on him and his growing family. This approach allowed us to convey the significance of clean air in a way that felt personal and relatable, highlighting the small but powerful steps individuals can take to improve their environment. By focusing on one person’s journey, we aimed to inspire others to think about their role in creating a healthier future for themselves and their families.
Starring: DJ "Dovie" Johnson
Director's Statement: For the "Air Ranger" commercial, I was contracted by the California EPA to create a piece that would resonate with the Richmond, CA community about the importance of clean air. Given the extremely tight deadline, I knew I needed to approach the project in a way that was both impactful and efficient. Instead of attempting to tell a grand, overarching narrative about how clean air affects the entire community, I chose to focus on a more intimate and personal story.
The commercial centers around a young professional who is actively involved in planting trees in his neighborhood. Through his actions, we see the direct impact that clean air will have not only on the community but also on him and his growing family. This approach allowed us to convey the significance of clean air in a way that felt personal and relatable, highlighting the small but powerful steps individuals can take to improve their environment. By focusing on one person’s journey, we aimed to inspire others to think about their role in creating a healthier future for themselves and their families.